Management and Marketing for Artists

A public lecture by Ina Ross, lecturer on Art Marketing and expert in cultural marketing (Germany)
06/10/2023 | 19:00
ICA, 47 Avet Avetisyan St
Every artist or creative person faces the question in their career: How can I bring my work into the conversation or awareness of the professional world or potential art buyers? How to tell the stories behind your art and creations? How to build a net community and access the international art market? How to translate local or very personal content/ material into a universally understandable language? There are so many “hows” for an artist in the digital age. Our guest Dr. Ina Ross, who is a lecturer in cultural management for artists at the College of Fine Arts and author of the book called “How to survive as an artist? A creative toolbox for all those who want to market themselves”, (Original title: Wie überlebe ich als Künstler*in?, 3rd edition 2022 in German) will talk about the profession of an artist with a focus on the marketing and management side of it. Dr. Ross will speak about her professional practice and share inspiring stories from successful artists.
Ina Ross is a cultural manager with a focus on international cultural management, museum and theatre. She has worked for cultural and arts institutions in Germany and Europe and has been Executive Manager of the Bauhaus foundation. In 2011 she was appointed Associate Professor of Culture Management at the Academy of Performing Arts “Ernst Busch” in Berlin. In 2014 she was a guest lecturer for Arts Management at the Jamia Millia Islamia in New Delhi. 2015-2018 she was lecturer for Arts Management at the National School of Drama (NSD) in New Delhi. Since 2019 she is lecturer for Applied Culture Sciences at Saarland University. Her Phd on the Madhya Pradesh Tribal Museum Bhopal, India is an empirical analysis of local museums visitors. The Phd was rewarded with "magna cum laude'' by the University of Music and Performing Arts Vienna.
Learn more about Ina and her work at website