Project laboratory aims at developing mechanisms (collection, maintenance, display, publication and dissemination) and practices (curatorship, criticism, cultural mediation etc.) to promote art production. It is also oriented towards developing an institutional sphere of art, as well as a market in Armenia. The laboratory also serves as a platform for curator training and practices. Both, simple projects of art publicity and outreach (exhibitions, publishing, seminar, etc.) and complex projects of development of regional, territorial and segmental art economy (museum economy, galleries and art centres, the art market and private sector, governing bodies and legislative environment) are designed and implemented in the laboratory. When it comes to development and implementation stage, our Pro-lab is a lively framework offering on-demand services in all stages of multi-scale and multi-format project production namely consulting, guidance, creative management assistance and production.